Reframing the launch story around the customer's problem.
The Post-Launch Silence
Holloway had launched their core software suite, but their public-facing website quickly fell out of sync with their product development. They lacked a structured system to communicate product releases, editorial stories, and case studies. As a result, the website felt static and failed to reflect the energy of their engineering cycles. Holloway partnered with DADA Studio to build a dynamic narrative platform that treats the website as a living extension of their software.
The Editorial CMS
We designed an editorial platform driven by a flexible CMS database. The page layout uses a grid-based block composition that allows Holloway's team to publish release notes, detailed changelogs, and team articles within a unified visual framework. We established clear horizontal margins and structured column blocks to ensure that text-heavy updates remain legible and engaging, making the site feel like a premium design publication rather than a dry company blog.
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Post-launch playbook
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Customer story framework
A post-launch narrative that finally matched the product.
Typographic Precision & Toolkit
The interface is built around a rigorous typography stack, using Satoshi for article titles and Inter for body text. We created a modular layout toolkit utilizing thin dividers, transparent overlays, and a restrained color palette. This toolkit ensures that articles containing code blocks, screenshots, and diagrams retain a clean, cohesive appearance. The layout is optimized to adjust fluidly across mobile, tablet, and desktop screens.
CMS Playbook Integration
We delivered the design along with a comprehensive CMS playbook that details guidelines for image treatments, headline length, and section spacing. The Holloway team integrated the system in less than a week. The result was a 3x increase in user engagement with their release logs, turning their product updates into a powerful customer retention tool.
The product hadn't changed, but suddenly people understood it. That was the whole unlock.
Dana Holloway, VP Marketing, Holloway
