Eighty percent of the copy, removed in a single pass.
The Weight of Financial Copy
Harborview Advisory, a premium financial advisory firm, had a website filled with dense paragraphs of copy, legal disclosures, and industry jargon. This heavy presentation made it difficult for prospective clients to understand their core services, leading to a high bounce rate. The firm needed an interface that could convey their expertise and build trust through a clean, sophisticated, and direct visual presentation. DADA Studio was brought in to lead the redesign.
A Restrained Layout Strategy
We audited their entire content library, reducing the text copy by 80%. In place of the dense text blocks, we established a spacious, left-aligned layout with wide margins and generous whitespace. We focused their services into three core areas, presenting each with a concise, high-impact description. This layout design invites prospective clients to read and engage, positioning Harborview as a modern, sophisticated partner.
3
Core offers clarified
2 mo
Qualified lead lift window
Plain language doing the work that jargon never could.
Elegant Typography & Micro-Details
The visual system is built around a classic, premium typography stack using Satoshi and Inter. We applied strict typographic proportion rules, utilizing size and weight contrast rather than color to establish hierarchy. The color palette is minimal, using warm grays, off-white, and charcoal text. Subtle design details, such as custom icons and thin horizontal rules, provide structure and highlight key information without cluttering the page.
Doubling Qualified Leads
The new, restrained interface has changed how Harborview connects with new clients. Qualified inquiries doubled in the first quarter post-launch, as prospective clients were able to understand the firm’s value proposition in seconds. The clean, professional aesthetic has reinforced Harborview’s position as a premium financial partner, showing that in high-value advisory, saying less is often far more powerful.
We said far less, and inquiries doubled. It still surprises me.
James Harbor, Managing Partner, Harborview Advisory
